SEO, GEO & AEO strategies designed to improve your visibility across Google, ChatGPT and emerging AI-powered search experiences.
Search is changing. People are discovering, comparing and making decisions in more places than ever before. I help businesses improve how they show up, so the right people can find them and take the next step.
You work directly with Sulman. No agency layers. No confusing handovers. Just practical SEO strategies built around real business outcomes.
Over 7 years of hands-on SEO experience supporting businesses across ecommerce, professional services, finance, local businesses and growing brands.
Proven results across
industries and markets.
Work directly with an SEO
specialist, not account managers.
Strategies focused on what actually drives growth.
Solutions that help your business get discovered, build trust,
and grow consistently in today’s search landscape.
Improve how your business appears across ChatGPT, AI Overviews and emerging search experiences.
Strengthen your local presence and improve visibility where nearby customers are searching.
Improve website performance and remove technical issues that can hold back growth.
Build authority and create content that supports long-term growth and trust.
You work directly with me, always.
When you work with SEO By Sulman, you work directly with the person creating and guiding the strategy.
I believe SEO should be understandable, transparent and focused on helping businesses grow, not confusing people with unnecessary jargon.
Because every business is different, the strategy should be too.
Work with me from start to finish.
Honest updates and straightforward advice.
Strategies built around your business goals.
Simple process. Practical execution. Long-term results.
Every business is different, but the approach remains simple. Understand where you are, identify opportunities and implement improvements that support long-term growth.
Understand your website, visibility and business goals through a clear audit.
Output: Clear opportunities
Identify opportunities across SEO, content, technical performance and user experience.
Output: Prioritised plan
Apply improvements in a structured and transparent way for maximum impact.
Output: Clear opportunities
Measure performance, refine the strategy and continue improving over time.
Output: Clear opportunities
We help businesses of all sizes solve real problems and achieve measurable growth through smart strategy and execution.
Broken URLs Fixed
Pages Reviewed
Years Experience
Projects Across Industries
Modern Search Focus
Years Experience
Projects Across Industries
Modern Search Focus
ABOUT SULMAN
I’m Sulman Shokat, an SEO Specialist with over 7 years of experience helping businesses improve their visibility online.
As search continues to evolve, my approach has evolved too.
Today, I focus on helping businesses improve how they show up across Google, Al search tools and answer-based search experiences through SEO, GEO and AEO strategies.
Over the years, I’ve learned that good SEO isn’t about chasing algorithms. It’s about helping businesses become easier to find and easier to trust.
I believe SEO should feel clear, practical and focused on real business outcomes rather than confusing jargon.
Simple answers about SEO, AI Search and working with SEO By Sulman.
Traditional SEO focuses mainly on Google. AI Search Optimisation helps businesses improve how they are discovered across ChatGPT, Google AI Overviews and emerging search experiences.
Whether you’re looking for ongoing SEO support or simply want clarity on where opportunities exist, the first step is understanding your current visibility.
Let’s explore what’s working, what’s holding your business back and where growth opportunities exist across Google and Al search.
Helping Australian businesses become easier to find and easier to trust.
